Amazon tests grocery pickup service in Seattle

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29 March, 2017

Online giant Amazon (AMZN) on Tuesday fired another salvo at brick-and-mortar retailers with a new service designed for the time-sensitive shopper who purchases groceries on the internet. Now being tested in Seattle, these AmazonFresh locations will let Prime members order groceries via app and have them available in as little as 15 minutes for pickup. Launching soon: AmazonFresh Pickup, two locations in Seattle-in SoDo and Ballard-where shoppers can pre-order and reserve a time to drive in and have their vehicle loaded up with groceries. Shown is a contractor working on an Amazon.com Inc. drive-through grocery location under construction in the Ballard neighborhood of Seattle.

Its "early 2017" launch target did seem rather ambitious, and now we learn that an apparent technical glitch means Amazon does indeed have to delay the opening of its first public Go store. It also has difficulty keeping tabs on items if they're picked up and then left somewhere else, or moved from a specific spot on the shelf, as often happens in supermarkets.

That's right, after using the hammer of ecommerce to slow roast the competition, it's increasingly looking like Amazon is determined to take over the physical retail world it appeared to shun so many years ago.

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Amazon head Jeff Bezos has pushed back against reports that the stores are aimed at reducing the number of jobs in the American retail space to very almost zero, though it's unclear precisely how these Go stores would create any jobs to compensate for those they eliminate.

The AmazonFresh grocery program has gradually been expanded to more markets. It's a drive-in grocery delivery service which will deliver the good to your car's trunk. Specifically, the Journal says Amazon has had issues with tracking transactions when over 20 people are in the store.

Amazon is offering this service for free to Amazon Prime members which provides them more bang for their buck.


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