21 March, 2017
Automating a system like the one it now uses to automatically match ads against content adopts an "ask me no questions and I'll tell you no lies" approach - by hiding behind algorithms, Google only has to intervene once someone (human) flags the match as inappropriate. "We are working with Google to resolve the issues so that we can return to using this valuable platform in the United Kingdom".
"When anything like this happens we take responsibility for it".
LONDON-An executive for Alphabet Inc.'s Google apologized Monday for commercials that appeared before extremist videos on its YouTube site and said it would simplify tools that allow advertisers to control where their ads appear.
Havas, a major European marketing firm, recently said it would pull its clients' ads from YouTube and the Google Display Network in the United Kingdom after ads began running next to "questionable" content, including videos supporting terrorism.
"In the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content", Google stated.
Mark & Spencer's withdrawal is another serious blow for Google, which has a near monopoly on the digital advertising market, at a time when the company is facing a crisis of confidence amongst advertisers.
Currently Google flags and then reviews questionable content, and deals with about 200,000 flags per day.More news: Manchester City v Liverpool Betting Tips
"The company needs to publicly apologise to companies whose reputation has been compromised, and to take action", he said.
MPs recently said Google was "still profiting from hatred" after it failed to remove videos from groups allegedly linked to terrorism.
It is expected that the controls brands have over their ads and where they will appear are to be modified said Brittin, however we will have to wait to see what exactly the new policies and privileges will be. "We need to stand back and not roll from one issue to another", he added.
Mr. Wieser said that the focus on YouTube in Europe was particularly hard for the company, because traditional media there would be dogged in their reporting.
"Of course we're looking again at how we improve what we're doing on enforcement".
"They can not masquerade as technology companies, particularly when they place advertisements", said Martin Sorrell, the founder and head of WPP.
Nina dos Santos contributed to this article.