17 March, 2017
American cereal brand Cheerios is running a campaign to boost the shrinking bee population in the US.
The brand pulled its bee mascot Buzz from the front of cereal boxes in the USA this month to call attention to the alarming decline in pollinator populations around the world.
The company has set a goal of sending out 100-million seeds in increments of 100 seeds per participant completely free to anyone in the nation who signs up. Since 70 of the top 100 human food crops are pollinated by bees, we should be pretty damn concerned that some species of bees are on the endangered species list.
The campaign's website runs through facts about bees in general and its declining population, and that around 30 percent of the company's ingredients "rely on pollination".More news: Finisar Corporation Earnings Ahead: Quick Glance
In addition to removing BuzzBee from the front of their cereal boxes, Honey Nut Cheerios is giving out free wildflower seeds and encouraging consumers to plant more than 100 million wildflowers in 2017.
It's no secret that Cheerios is passionate about bees, with its claims to use real honey and its mascot being a Buzz the bee. With the exception of disease, which may occur naturally, the collapse of bee colonies is thus mainly attributable to our activity. The site put out a few important points as to why we need bees as much as they need us.
Mainly, those are habitat loss (nearly 40 percent of all land is used for agriculture, according to the Food and Agriculture Organization), climate change (the land that's left is changing, and this is shrinking the ranges of some bees) and rampant chemical use.