22 April, 2017
After months of research, the company came to the conclusion that the aluminum to be used for manufacturing new products should come from Apple products only, rather than recycling facilities due to their high-end quality, as per DailyMail.
"Traditional supply chains are linear". This would allow it to end its reliance on mining "one day".
But the task won't be easy, something that Apple has admitted.
In addition, the source also reveals that Apple is now testing a new type of screen that will give the new iPhone model a look that covers most of the front portion of the device.
Apple VP of environmental, policy and social initiatives Lisa Jackson explained that the move is an important one.
The multi-billion dollar company is melting down iPhones, which are returned by customers for recycling, to make minicomputers used in its factories.More news: International Monetary Fund raises China growth forecast to 6.6% this year, 6.2% in 2018
The company's research concluded that recycled aluminum should come from Apple products rather than recycling facilities because of the high-grade quality required. The Cupertino-based company handles nearly none of its own recycling, instead farming it out to various third parties, and they forbid any reuse or resale of any components.
More than that, Apple is allegedly going to use OLED displays on all iPhones by 2019, and in turn, the anticipated iPhone 9 will likely sport the screen technology. Just as fashion brands regularly destroy entire product runs at the end of a season to prevent their clothes from ending up on people deemed undesirable (if unofficial) brand ambassadors, Apple doesn't want Macs flooding into a resale market, because it would create the expectation that Macs should be priced lower than they are.
Still, environmental awareness and the focus on renewable energy has been driving the tech sector forward in recent years, not only because it's good for the planet and us humans, but also because in most cases these approaches prove to be financially beneficial to the companies themselves.
Apple has been on a big push towards running a more environmentally sustainable business, something that the electronics industry has been criticized for from campaigners and analysts.
Currently, only a minority of the materials the company uses are recycled.