05 April, 2017
For a limited time, shoppers in the country of 1.3 billion people will be able to buy cans of Cherry Coke printed with Warren Buffett's face, Bloomberg reports.
It turns out that the Oracle is quite popular in China and could help the brand's image.
Coca-Cola launched Cherry Coke in China on March 10, will sell the Buffett cans for a limited time while supplies last.
Buffett's investment firm Berkshire Hathaway Inc.is Coca-Cola's biggest shareholder, owning a 9.3 percent stake in the company.More news: World's Strongest Coffee Comes To America
But in China, Buffett is kind of a rock star. Mr. Buffett has huge fans in China due to his successful investment experience. Jack Ma is the billionaire founder of e-commerce giant Alibaba.
Cherry Coke launched in China last month, the company said. "But we're thrilled, and he's selling well", Lin continued. A Chinese gaming company forked over $2.35 million to lunch with the billionaire, placing the winning bid at a 2015 charity auction.
While Buffett is admired and thought of as a folksy straight talker in the USA where Coke is based, employing an 86-year-old billionaire to sell sodas in the US would be a tough sell for even the most savvy Madison Avenue marketing firm, even with Buffett's voracious appetite for Cokes. In opening remarks, Buffett said he was delighted to have people around the world joining, but noted the meeting was being simultaneously translated into just one language: Mandarin.