07 April, 2017
The show has lost more than 40 advertisers in the days since The New York Times released its investigation revealing that five women have received settlement payouts totaling $13 million after accusing the 67-year-old host of sexual harassment.
O'Reilly hasn't admitted any wrongdoing and said he settled for the sake of his family.
Critics called for an advertiser boycott until O'Reilly was removed, and by Wednesday evening, over 30 advertisers publicly pulled ads from "The O'Reilly Factor". These included a Fox News favorite MyPillow, SimpliSafe home security system, and the drug Entyvio (owned by the pharmaceutical company Takeda).
The rapid defection of advertisers this week from Bill O'Reilly's show because of sexual harassment allegations raises what once seemed an unthinkable question: Can O'Reilly survive at Fox News Channel?
Thrush said Trump's communications director, Hope Hicks, clearly wanted the president to talk about domestic policy, but he instead steered the conversation to Fox News anchor Bill O'Reilly, a longtime friend who's embroiled in a sexual harassment scandal following a recent Times report. On Thursday, more than 40 companies had said they weren't running commercials on O'Reilly's show, according to CNN, which has maintained a count. Robinson said an advertising boycott was more hard to organize against Limbaugh because he receives more support from local companies in individual markets.More news: Arsene Wenger praises Arsenal fans as end of an era looms
The Wonderful Co., the company behind Fiji bottled water, Wonderful Pistachios and POM pomegranate juice, says it will no longer advertise on the show. On average, his show drew 3.98 million viewers nightly for the first three months of 2017, his largest quarterly average in the show's two-decade history.
Ending O'Reilly's show without evidence his appeal is dwindling carries a risk: It could ignite a backlash among fans. "O'Reilly's brand is taking a big hit here". "It's a hard decision because advertising isn't the only way they make their money, but it's a significant way in which they make their money. They will inherently be associated with that brand".
If this news cycle dies fairly quickly, then I think we won't see much change at Fox News.
Fox News has not responded to comment requests.
Some companies have issued statements on their decisions to pull their ads, while others have done so quietly. In fact, not only have "The O'Reilly Factor" ratings not suffered; they're actually on the rise.