Instagram Direct Brings Together Permanent And Disappearing Messages

Above Instagram's new Direct Inbox merges permanent and ephemeral
Above Instagram's new Direct Inbox merges permanent and ephemeral
Author

12 April, 2017

On Tuesday, Instagram announced an update to improve the app's Direct messaging feature.

And Instagram Direct has a bunch of those. Tap to view them and you can replay them once.

Another day, another feature that clones Snapchat. Instagram, which counts 375 million users on its messaging platform, is clearly ramping up direct competition with Snapchat. Disappearing messages are highlighted blue in the inbox to prepare users for what kind of message they're about to open. Previously, disappearing messages were separate threads than text messages sent using Direct.

I am sure you all know that this isn't the first time Instagram has copied Snapchat.

Instagram cites the reasoning for these Snapchat-like features are due to the vast increase in the number of people using its direct messages. Earlier, the Instagram Direct supported a single thread that offered text-based conversations or if you want to share a video than you have to initiate another direct message.

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Instagram Direct's updated interface still places the spotlight on visual content, thus, a massive camera button has been added to the bottom of the same.

Stories enables users to create 10-second videos then apply filters, type text, add emojis and doodle over the clips.

The idea here is to make it easier for users to have an ongoing conversation in which they can also send disappearing photos and videos without having to switch between two different spots inside the app.

To access this new feature, you'll simply swipe left into Direct, jump into conversations, and tap on the new blue camera icon to send off disappearing photos or videos. To celebrate that milestone, it's making some changes to Direct that are centered around making the feature more streamlined and seamless.


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