Netflix stands on the threshold of 100 million subscribers

Netflix looks beyond US as competition mounts
Netflix's first-quarter subscriber additions misses estimates
Author

19 April, 2017

Netflix CEO Reed Hastings anticipates the next 100 million subscribers to expand more swiftly than the first 100 million, but he didn't give a particuar schedule during an online video review of the organization's first quarter. The earnings report predicts Netflix aims to have a total of 101.95 million memberships by the end of Q2, with the company's executives stating Netflix will break the 100 million total membership barrier by this weekend.

Over the past ten years what really did it for Netflix was the emergence of phones and tablets that enabled people to watch videos with mobility, said Wedbush Securities analyst Michael Pachter. The company said it had nearly 99 million global streaming subscribers at the end of March. Although it was predicted to hit the mark back in the first quarter of 2017 the website has finally arrived to its goal.

Netflix is guiding for a lower second quarter, with 3.20 million net streaming adds, including 0.60 million in the USA and 2.60 million internationally.

In the period the platform added 5 million members, down from the 7 million added in Q4 2016.

The Los Gatos, California firm presently has a market value of around $63 billion.

For now, Netflix Inc. investors can have rapid subscriber growth or a big jump in profit - not both.

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"Everybody watches TV and almost everybody has the internet, so I don't see anything that's going to stop Netflix from getting to most people in the United States and then eventually hopefully most people around the world", Hastings said. Its stock rose $1.90 to $149.15 in Monday's extended trading, even though subscriber growth during the first quarter came in slightly below management forecasts. HBO has 134 million subscribers worldwide, including viewers paying for an internet-only version of the channel that was inspired by Netflix's success.

Netflix's stellar stock performance has so far hinged on its ability to continually add new subscribers. Netflix's subscriptions range from $8 to $12 per month, with the most popular option at $10.

Since the Google-owned YouTube has a viewership of a billion hours every day.

It said it plans to spend $1 billion on marketing, on top of a $6 billion programming budget, to promote its titles in 2017.

In Q1, the company reported USA streaming revenues of $1.5 billion and $1.05 billion coming from the worldwide market.


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