Odd brew: People are freaking out over the Starbucks Unicorn Frappuccino

Odd brew: People are freaking out over the Starbucks Unicorn Frappuccino
Odd brew: People are freaking out over the Starbucks Unicorn Frappuccino
Author

20 April, 2017

It's just launched a flavour-changing, colour-changing drink called the Unicorn Frappuccino. This drink exists only to be Instagrammed, hashtag unicorn emoji, hashtag magical.

Why, the Unicorn Frappuccino, that's what.

Starbucks also says in their announcement that this special drink actually changes colors as you stir it, as if it weren't Instagram-worthy enough already.

The eye-catching Frappuccino starts out as a purple drink with a sweet and fruity flavor. According to him, it's "a mango creme frappuccino with a couple of pink powder scoops, sour blue syrup drizzle and whipped cream sprinkled with blue and pink powder". With the tangy transformation, the drink tastes like an Orange Julius or Creamsicle, with touches of a candy like Sour Patch Kids or Sour Skittles.

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In order to jump on the bandwagon of other photogenic foods that have become Instagram status symbols, Starbucks is ready to roll out its new Unicorn Frappuccino.

Starbucks' Unicorn Frappuccino definitely sounds mythical, but a growing body of evidence suggests that the buzzed-about beverage will be in stores on or around 19 April 2017. And even though they released a drink that looks like a liquefied Grateful Dead T-shirt the day before 4/20, the holiday for marijuana smokers, Starbucks' spokespeople are adamant that the timing is coincidental.

Really, it does not matter what sweets and medicines and emotions these coloured powders taste like: This drink only exists to be Instagrammed, hashtag unicorn emoji, hashtag magical. Creating a beverage that changes color and flavor is a tall order.

The drink is now available in the U.S, Canada and Mexico only and that too for a couple of days, It will be available from the 19th of April 2017 to April 23rd. I do see pink and I do see purple, but they're close in shade and there's no "wow" moment where it looks like someone repainted the drink's colors.


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