Snap rival Instagram Stories' growth weighs on shares

Instagram Stories now at 250M users & adds Live Video replays, will expand to other services
Instagram adds 24-hour live video replays to Stories
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21 June, 2017

Instagram's Stories platform has hit 250 million daily users, the company has announced, surpassing main competitor Snapchat's user count. According to Snap's last earnings report in May, the Snapchat platform totaled 166 million DAUs. However, unlike Snapchat, Instagram had vast troves of previous users to provide them with a new experience. "We think Stories is also another format that not only consumers but advertisers use", she said.

Things are still trending up for Instagram Stories, something that can't be said for Snapchat anymore. Our user growth for stories is actually coming at the explosive growth for Instagram overall. Whenever anyone shares a replay of the broadcast you can see a play button in the stories bar. The stock has a 52-week range of $108.23 to $155.59 and a consensus price target of $169.30. Originally, live videos on Instagram disappeared as soon as the broadcast ended, but now they could exist for up to 24 hours. Snapchat added "world lenses" that appear to be three-dimensional when added in photos or videos on the app.

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Instagram has 700 million users worldwide, a statistic the company released in April noting the last 100 million users joined more quickly than ever. When you do, the video will be available for 24 hours, just like all other Story content.

The social app company added the live video feature on Instagram Stories in November. Now, Instagram Stories will give you the option to save a replay of your live videos.


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