13 July, 2017
Today's launch "gives marketers an opportunity to expand the reach of their campaigns and drive more results", Facebook wrote. Chudnovsky said it won't be a quick rollout, but that users around the world may see advertisements on their home screen by the end of the year.
In April, Facebook Messenger recorded more than 1.2 billion monthly users.
The ads will start rolling out slowly.
"Advertising is not necessarily everything, but it's definitely how we're going to be making money right now", Messenger's head of product, Stan Chudnovsky, told VB.
If you already thought Facebook's ads were invasive, it's about to get much worse.
It's pretty clear why Facebook has finally brought ads to Messenger. There are "other business models" under consideration, he says, but they all tie into ads.
Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world.More news: In Lucknow, 'gangrape victim' alleges acid attack
In order to determine exactly what led to the decision, Tech Crunch even asked Facebook what the response of its test participants had when they saw the ads. Facebook had confirmed that they will soon roll out home screen advertisements on the Messenger app.
Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook.
Sponsored messages - This option allows businesses to re-engage with people who have started a conversation with them.
How will Messenger ads be a helpful advertising tool or a nuisance that will push FB Messenger users to switch to other alternative ad-free messaging app?
Facebook wouldn't share any metrics on consumer acceptance during its tests in Australia and Thailand, which were first announced in January. It will be possible for users to temporarily hide specific ads, but the ads can not be stopped in entirety.
Ads will now appear between your messages.