Kylie Cosmetics Is Currently Worth a Staggering $420 Million

Staff  Getty Images
Staff Getty Images

11 August, 2017

Seed Beauty does not have equity in Kylie Cosmetics. For her 20th birthday (which is actually today, Thursday, August 10), that awkward year between teendom and full adulthood, Kylie's family-Kim, Kris, Khloé, and "tips in cash" Kendall-threw her a surprise birthday party, complete with an ice sculpture of, well, naked Kylie.

Kylie Jenner officially kicked off her twentieth birthday celebration merriments Wednesday night as she went to Kendrick Lamar's show for the third time in seven days in downtown Los Angeles.

On coping with the pressures of global stardom, Kylie is heard telling best pal Jordyn Woods: "I just want to run away".

Kylie Jenner celebrated her 20th year on social media with her own announcement: The makeup maven wrote she would be donating a portion of the proceeds from her Kylie Cosmetics brand to Teen Cancer America, a nonprofit "dedicated to improving the lives of teenagers and young adults with cancer".

All of her beauty experiments, from lip kits, to loose highlighters to eye shadow palettes sell out.

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We all know by now that Kylie Jenner's lip kits have been insanely successful, but you probably had no idea just how successful Kylie's company really is. But due to a malfunctioning private jet plus Kylie's claims that she can't do airports because of the attention her fans give her, it did not push through. Kylie told them she was focusing on her new makeup line. Shot by Mario Sorrenti, it also featured Erika and Joan Smalls, and Bella and Gigi Hadid.

Forbes included Jenner in their "30 Under 30" list in summer 2016 for retail and commerce, following the successful launch of her clothing line as well as Kylie Cosmetics.

Through, the initial line made just 5,000 units each of her three original lip kits, which became Kylie Cosmetics, the Jenners told WWD. A Kendall + Kylie swimwear line was also released in collaboration with Topshop.

This isn't the first time that Kylie was rumored to be pregnant. "I want to keep building it and just show people what I can do on my own", she revealed. The kits reportedly sold out in seconds as Kylie fans rushed to ideal their Instagram-ready pouts. The youngest Jenner continues to forge ahead with brand partnerships, including a capsule collection this summer with Australian eyewear brand Quay.

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