26 August, 2017
The buzz hasn't stopped since Taylor Swift dropped her long-awaited single, "Look What You Made Me Do", late last night. "We're very happy that our debut single will potentially be reaching new fans 26 years after its release". "The role you made me play / of the fool, no I don't like you".
As culture analyst Myles McNutt laid out in exhaustive detail after the site launched, the hierarchy of activities - a.k.a. the ones that will get a fan furthest ahead in the line - involve preordering the album (limited to 13 copies per person) and buying merch like bedazzled snake rings and Reputation hoodies from Swift's website (unlimited).
"I'm sorry, but the old Taylor can't come to the phone right now. Why? Oh ..."More news: U.S. slashes visa services in Russian Federation as relations sour
The teasers put fans on high alert, and the snake imagery evoked snake emojis used against her in various dis-fests past year, including one with Kim Kardashian West after West claimed Swift knew about hubby Kanye's reference to Swift in his song "Famous".
For most of this week, the entire world (yes, you included) was captivated by speculation as to what Taylor Swift's mysterious social media blackout-cum-snake teaser video stunt would eventually lead to. It comes off her highly anticipated sixth album "Reputation" coming out on November 10. She used the rhythm as much as anything.
She denied giving permission for the lyrics to feature in the song saying, "I would like to be excluded from this narrative". "Oh, 'cause she's dead".
The twitter reaction was fast and furious, with fans expressing delight at her return, combined with shock over her new-found "vindictive" side, as Cosmpolitan put it. Others felt the opening lines of "Look What You Made Me Do" - "I don't like your little games/Don't like your tilted stage" - was a reference to West's recent tour, which featured a floating stage.