Amazon gives teens their own login, but parents retain power

Amazon now lets teenagers shop via separate logins attached to their parents' accounts
Amazon now lets teens shop with their own account, but with parental approval
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14 October, 2017

Amazon's move to zone in on the demographic isn't surprising, with 49 percent of teenagers listed Amazon as their favourite website.

You can now add 13- to 17-year-olds to your Amazon account for free, giving them the freedom to shop and stream content on their own, while you keep tabs on what they're up to.

Teens can also input a reason they need an item.

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On the other end of the spectrum, the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor.

Amazon.com, Inc. (NASDAQ:AMZN) already offers a steep discount for its Prime service for college students, but the e-commerce giant just made its trademark free shipping and video streaming service even more accessible. And more trusting parents can elect to sidestep the per-item approval process and simply set an overall maximum budget. Amazon notifies parents - either by text message or email - of any purchases. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households. Parents are able to select which payment methods and shipping addresses they'd like their teens to have access to and will receive an automated request for approval whenever a purchase is attempted. The teen can also add a note to their parents. Amazon's default setting with this service is autoapproval of orders, but parents can individually approve them via text if they so prefer. Once a teen receives an invitation, they create their own user name and password, and then download the Amazon App to start shopping. (An annual Amazon Prime Student membership costs $49, compared with $99 for regular members.) Amazon, which had annual revenue of $136 billion previous year, accounts for roughly one-third of all online US sales.

To get the ball rolling, parents must enter their kids' contact information, and indicate which of their payment cards is to be used for purchases.


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