Amazon Reports Biggest Holiday Season Ever

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27 December, 2017

Amazon (NASDAQ:AMZN) releases broad details about its holiday sales period including the fact that millions more Amazon Devices sold in this year's period.

Along with the Echo Dot, the Fire TV Stick with Alexa Voice Remote was another top-selling Amazon device and one of the best-selling products across all of Amazon.

In the USA, more than 6,000 trailers and 32 Amazon Air planes helped get holiday orders to customers this season.

Amazon does not disclose how many devices exactly it sells.

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Mobile shopping helped push Amazon sales: Customers shopping on the Amazon App increased almost 70%, and more than 1,400 electronics products were ordered per second on a mobile device this holiday season, the company said. More than 4 million started a Prime trial or paid membership in just one hectic week of holiday shopping. According to Amazon, the company set a record for holiday sales this year. The Echo Dot, Fire TV Stick, and TP-Link Smart Plug Mini were the most ordered items via voice. The company's much-touted Alexa was used much more this holiday season for a variety of tasks. So far the company has focused on making moves to optimize those operations rather than cutting back its benefit.

"We're excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more", stated Jeff Wilke, CEO Worldwide Consumer.

The last Prime Now order that was completed in time for Christmas was delivered in 58 minutes at 11:58 p.m. on Christmas Eve. And more than 1,400 electronics products were ordered per second on a mobile device this holiday season. "They will spend about $20 billion this year on shipping".


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