Feuding with Amazon, Google pulls YouTube from Fire TV and Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show
Google is blocking YouTube on Amazon's Echo Show and Fire TV

07 December, 2017

At the start of 2018, YouTube - which is owned by Google and boasts more than one billion users - will not be available on Amazon Fire TV devices. Perhaps Google is hoping that the threat of losing YouTube on its main streaming device will force Amazon to negotiate a truce both sides can live with before the new year.

You'll still have ways to watch YouTube service if it disappears from Amazon's Fire TV streaming device. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action.

Amazon seems to refrain from selling Google products that compete directly with its own, such as Amazon Echo range (which compete with Google Home) and Fire TV (which compete with Google's Chromecast).

As for streaming TV alternatives, just about any other device will play YouTube. As the world's largest online retailer, Amazon has tremendous sway over what people buy, while the results delivered by Google's ubiquitous search engine often help determine what people do on and off the web. Here's hoping that both parties can come to some form of agreement soon. But Amazon says that the company is being spiteful and was limiting what products were able to connect to Google's video service.

"Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest's latest products", it said.

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Apple Chief Executive Tim Cook first announced Prime Video support for Apple TV at the Apple Worldwide Developers Conference in June, but the app's release had been delayed for unknown reasons.

In September, Google originally stopped support for YouTube on the Echo Show after claiming the implementation of YouTube on the Show created a "broken user experience".

Google and Amazon's issues go beyond this sticking point.

An Amazon spokeswoman said, " Google is setting a disappointing precedent by selectively blocking customer access to an open website".

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