09 January, 2018
"With Google Pay on Fandango, you can buy tickets easily 00 making checkout simpler than ever", says Pali Bhat, VP of product management, payments at Google. Companies from Airbnb to HungryHouse are in the process of implementing the new brand, so you'll likely see it pop up at more sites and retailers over the coming weeks. "Today, we're excited to make this feature available for Gmail users in the UK", Travis Green, Google Wallet product manager, wrote in a blog post announcing the news. Google introduced Android Pay in 2015 and spent millions promoting that name as its wallet for in-store purchases.
"With Google Wallet, Google was trying to find its wings in navigating between the point of sale, in-app and online payments, and they've reached the point now where "Pay" has become the noun used by Apple, Samsung, Walmart, Kohl's and others - and there's no point in going another direction", said Richard Crone, a principal with Crone Consulting LLC.More news: Klopp defends Van Dijk fee: 'I don't throw money around'
It never made much sense for the universal Android-supporting mobile payment app to coexist with the slowly dying Google Wallet, and at long last, Mountain View seems to agree. So while the core functionality of those services won't necessarily be changing, the payment process as a whole should be a lot more straight forward under the Google Pay umbrella. Have you noticed the Google Pay branding yet? Basically, the same way you pay for things now will continue, except it'll all be called Google Pay.
Bhat notes that the consolidation of payment platforms into a single brand "is just the first step for Google Pay".