Google to use website loading time in mobile search rankings

Google Will Again Prioritize Faster Sites in Mobile Search
Google will soon factor speed when ranking mobile Search results to root out slow pages
Author

20 January, 2018

In July 2018, Google will begin considering page speed when ranking mobile search results. Keep in mind that intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Google has been prepping website owners for the Speed Update for sometime.

Correct, no changes to announce for desktop.

PageSpeed Insights uses data from the Chrome User Experience Report.

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Another tool that website owners can use to evaluate mobile page performance is called Lighthouse, Wang and Phan said. In a recent announcement, Google finally revealed an important factor that will be used to rank mobile pages and its all about loading speed.

While Google says the update will only impact a "small percentage of queries", businesses may want to hire a mobile design expert with Google AMP experience or have their developers look into the site's design. The data reflects how mobile users actually experienced popular web destinations and is created to give webmasters pointers on how to replicate that experience on their own sites. By April of a year ago, Google News started giving priority to news articles published on AMP sites.

Google said the update applies the same standard to all pages, regardless of the technology used for developing them. Considering that Google is unrivaled in its power to control how web users find internet content, any change to its method of ranking search results is a key concern for mobile advertisers and publishers.

There has been a speed factor in ranking desktop searches since 2010. Slow pages won't be completely banished, either.


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