Google News Initiative Will Help Cut Down Fake News

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Image Google
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21 March, 2018

Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue.

"We always haven't gotten it right", the company's chief business officer Philipp Schindler admitted to a crowd of journalists in NY and many more watching via livestream at Google offices around the world, including one in Toronto, on Tuesday.

"It's becoming increasingly hard to distinguish what's true and what's not online". Simply put, Google feels it needs to do more. The first one will look to combat misinformation during breaking news situations.

"Google has been the most responsive of the major platforms in terms of listening, trying to understand what we need, and changing their business rules", Thompson said.

Google also plans to help news outlets' bottom line by helping them pull in online subscribers. So Subscribe with Google will also allow you to link subscriptions purchased directly from publishers to your Google account-with the same benefits of easier and more persistent access.

The new financial terms are part of "Subscribe with Google", a feature that gives media companies data and tools to find and keep subscribers. Once subscribed, you'll be able to use "Sign In with Google" to access the publisher from any device that is signed in to your Google account.

As part of the focus on improving Google's newsfeed, the company has committed to refining its search, news and YouTube algorithms to favour "authoritative sources" over relevance.

More news: Film academy president accused of sexual harassment

Over the last decade, we've worked closely with news organizations to grow their digital advertising revenue. Google is also expected to spend $300 million over the next 3 years to help them reach their goals.

"In the past, we've done this by working closely alongside the industry in product working groups, resulting in projects like Accelerated Mobile Pages and the Digital News Initiative".

The company also announced a range of tools for journalists and publishers including Google Cloud for News giving small and midsize news organisations around the world G Suite and Google Cloud Platform credits, training and support.

Fairfax has signed on as the local launch partner while papers as the Financial Times, The Telegraph, The New York Times and Washington Post have signed on in the United Kingdom and US.

Several of Google's existing retail partners will ramp up their efforts to take advantage of Shopping Actions, including Walmart, Home Depot, Costco, Target and Ulta Beauty.

Google says it's working to get more publishers onboard with Subscribe, but the search giant's initial list of partners is a who's who of influential media organizations.


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